These terms and conditions (Terms) govern your access to and use of the Ulvi web and mobile application, including any AI chat companions, subscriptions, tokens and storefront items made available through it (the App). The App is operated by Entheos Tech Ltd, a company registered in England and Wales (Company No. 17061994) whose registered office is at 66 Paul Street, London, England, EC2A 4NA (we, us or our).

By creating an account, subscribing, or otherwise accessing or using the App, you (you or your) agree to be bound by these Terms. If you do not agree, you must not use the App. Please read these Terms carefully and keep a copy for your records.

1 About these Terms

1.1 Who we are and how to contact us

We are Entheos Tech Ltd. You can contact us at hello@ulvi.ai or by writing to us at our registered office above.

1.2 What Ulvi is

Ulvi is a wellness application that provides access to AI-powered chat companions designed to listen and to support reflection and clarity. The App offers different companion characters, each with its own personality and style.

1.3 What Ulvi is not

Ulvi is a wellness product only. It is not a medical device, and it does not provide therapy, counselling, diagnosis, treatment or medical, psychological, legal, financial or other professional advice. You must not rely on the App for any such purpose, and the App is not a substitute for professional care.

1.4 Emergencies

If you are experiencing a crisis or medical emergency, or you are concerned about your safety or the safety of another person, contact your local emergency services or a qualified professional immediately. The App is not designed to respond to emergencies.

1.5 Changes to these Terms

We may update these Terms from time to time, for example to reflect changes in our services, our subscription tiers, the law or regulatory requirements. We will give you reasonable notice of material changes through the App or by email.

Where a change materially and adversely affects your rights, we will give you at least 30 days’ notice before it takes effect. If you do not accept the change, you may cancel your subscription and stop using the App before the change takes effect, and we will provide any refund due in accordance with clause 6.

2 Eligibility and accounts

2.1 Minimum age

You must be at least 18 years old to create an account and use the App. By using the App you confirm that you meet this age requirement and that you have the legal capacity to enter into these Terms.

2.2 Your account

To use most features of the App you must create an account. When you create an account you must:

• (a) provide accurate, current and complete information and keep it up to date;
• (b) keep your login details confidential and not share them with any other person; and
• (c) notify us promptly at hello@ulvi.ai if you become aware of any unauthorised use of your account.

You are responsible for all activity that occurs under your account, except to the extent caused by our breach of these Terms or our failure to act with reasonable skill and care.

2.3 Account security and suspension

We may suspend, restrict or close your account if we reasonably believe that you have breached these Terms, that your account has been compromised, or that suspension is necessary to protect the App, other users or us. Where practicable and lawful, we will tell you the reason and give you an opportunity to put things right.

3 Subscriptions and tiers

3.1 Subscription tiers

Using the App requires a Subscription. We offer different tiers of Subscription (Subscription Tier), including a free tier, each with its own features and usage limits as described in the App at the time you subscribe.

The current features, message allowances and other usage limits for each tier are set out in the App and may be updated from time to time in accordance with clause 1. The price shown at the point of purchase is the price you pay.

3.2 Usage limits

Each tier is subject to usage limits, including limits on the number of messages or interactions you may have with AI companions over a given period. Once you reach a limit, you may need to wait until your allowance refreshes, upgrade your tier, or purchase additional Tokens in accordance with clause 4.

We may apply fair use measures and reasonable technical limits to protect the stability and security of the App and to ensure fair access for all users. We will not use these measures to circumvent the allowances we have promised for your tier.

3.3 Billing and renewal

Paid subscriptions are billed in advance for the relevant monthly or annual period through our Online Payment Provider, Stripe. By taking out a paid subscription you authorise us and our Online Payment Provider to charge the applicable Fees to your chosen payment method.

Paid subscriptions renew automatically at the end of each billing period at the then-current price for your tier, unless you cancel before the renewal date. We will remind you before an annual subscription renews where required by law.

3.4 Online Payment Provider

We process payments through the App using Stripe and Apple/Google Pay, or such other third party payment providers we may choose from time to time (Online Payment Partner). In addition to these Terms, your purchase via the App will be subject to the terms and the privacy policy of the Online Payment Partner, which are available on the Online Payment Partner’s website and below:

• https://stripe.com/gb/legal/ssa
• https://stripe.com/gb/legal/consumer
• https://stripe.com/gb/privacy
• Apple Pay’s terms, available at: https://www.apple.com/legal/applepayments/; and
• Google Payments’ terms, available at: https://payments.google.com/payments/apis-secure/get_legal_document?ldo=0&ldt=buyertos&ldr=en_GB.

We do not store your full card details. Payment information is handled by the relevant Online Payment Provider in accordance with its own security standards and legal requirements.

You are responsible for ensuring that the payment details you provide are accurate and that you are authorised to use the relevant payment method. If your payment is declined, reversed or fails for any reason, we may suspend or refuse access to the Services until payment is successfully received.

To the maximum extent permitted by law, we are not responsible for any loss, delay, error, charge or issue caused by a third-party payment provider, except where the issue is caused by our own breach of these Terms or negligence.

3.5 Cancellation by you

You can cancel your subscription at any time through your account settings in the App or via the relevant app store. Cancellation takes effect at the end of your current billing period, and you will retain access to your paid tier until then. This is separate from your statutory cancellation rights described in clause 6.

3.6 Changes to fees

We may change our Fees or introduce new charges. We will give you at least 30 days’ notice of any increase to the Fees for your tier before it takes effect, and the new price will only apply from your next renewal. If you do not accept the change, you may cancel before it takes effect.

4 Tokens

4.1 Buying Tokens

You may purchase Tokens, which are a virtual in-App currency that can be used to increase your usage allowances (for example, to send additional messages) and to buy items from the Storefront in accordance with clause 5. The price of Tokens and what they can be redeemed for is shown in the App at the time of purchase.

4.2 How Tokens work

The following rules apply to Tokens:

• (a) Tokens have no monetary value outside the App and cannot be exchanged for cash;
• (b) Tokens are not transferable to any other person or account and may not be resold;
• (c) Tokens are licensed to you for use within the App and do not give you any ownership interest in the App; and
• (d) unless required by law or stated otherwise in the App, Tokens are non-refundable once redeemed, but unredeemed Tokens remain subject to your statutory cancellation rights under clause 6.

4.3 Expiry and changes

We will tell you in the App if Tokens are subject to any expiry period. We may change the redemption rates for Tokens for future purchases, but we will not reduce the value of Tokens you have already purchased and not yet redeemed without giving you reasonable notice and a fair opportunity to use them.

5 Storefront and digital items

5.1 Buying Items

The App includes a storefront (Storefront) where you may purchase digital items such as additional AI companion characters, skins and other cosmetic or feature content (Items), using money or Tokens. The description, price and any limits for each Item are shown in the App at the point of purchase.

5.2 Licence to use Items

When you buy an Item, we grant you a personal, non-exclusive, non-transferable, revocable licence to access and use that Item within the App for as long as the App and the relevant feature are available and your account remains active. You do not acquire ownership of the Item or any underlying intellectual property.

5.3 Availability of Items

We may add, change, withdraw or discontinue Items and characters from time to time. If we withdraw an Item you have purchased other than for reasons within your control, and that materially reduces what you paid for, we will offer you a reasonable replacement, Tokens or a refund reflecting the part of the Item you can no longer use.

6 Your right to cancel and refunds

The below sets out our refund and cancellation policy.

6.1 14-day cancellation right

If you are a consumer in the UK or EU, you generally have a legal right to cancel a purchase of digital content or a subscription within 14 days of entering into the contract, without giving a reason. To cancel, tell us clearly within that period at hello@ulvi.ai or use the cancellation form available in the App.

6.2 Immediate access to digital content

Digital content (such as subscription access, Tokens and Items) is supplied immediately. By purchasing and requesting immediate access, you ask us to begin supply during the 14-day cancellation period and you acknowledge that:

• (a) once we have fully supplied digital content with your prior express consent, your right to cancel that content is lost; and
• (b) if you cancel a subscription during the cancellation period after access has started, we may charge you a fair amount for the service used up to the point of cancellation.

6.3 Refunds

Where you are entitled to a refund under these Terms or under law, we will refund you using the same payment method you used, without undue delay. Refunds for purchases made through the Apple App Store or Google Play may need to be requested through, and are subject to the policies of, the relevant app store.

6.4 Your statutory rights

Nothing in these Terms affects your non-excludable statutory rights as a consumer, including your rights under the Consumer Rights Act 2015 that digital content must be of satisfactory quality, fit for purpose and as described, and your right to a repair, replacement, price reduction or refund where it is not.

6.5 Unauthorised purchases by a child

You are responsible for ensuring that your account is kept secure. If a child has made a purchase using your account, device or payment method without your authorisation, please contact us at hello@ulvi.ai as soon as you become aware of it. Where we are reasonably satisfied that the purchase was unauthorised, we will:

• (a) refund the amount of the unauthorised purchase made directly with us through Stripe; and
• (b) help you, so far as we reasonably can, to pursue a refund for any purchase made through the Apple App Store or Google Play, which is handled under that store’s own process.

We may ask you for reasonable information to verify the request and to help prevent further unauthorised purchases. This pathway is in addition to your statutory rights and does not limit them.

7 Payments

7.1 Payment provider

Payments on the web are processed by Stripe, and in-app purchases on mobile may be processed by Apple or Google. Your use of those payment services is subject to the relevant provider’s own terms. We do not store your full card details.

7.2 Failed payments

If a payment fails or is reversed, we may suspend or downgrade your access to paid features until payment is made, and we may withdraw any benefit funded by that payment. We will give you a reasonable opportunity to update your payment method before doing so.

8 Licence to use the App

We grant you a personal, limited, non-exclusive, non-transferable, revocable licence to download, install (where applicable) and use the App on devices you own or control, for your own personal, non-commercial use, in accordance with these Terms. We and our licensors retain all other rights in the App.

9 Acceptable use

You must use the App lawfully and responsibly. You must not:

• (a) use the App for any unlawful, harmful, fraudulent or abusive purpose, or in breach of any applicable law;
• (b) use the App to generate, request or share content that is illegal, threatening, harassing, defamatory, obscene or that infringes the rights of others;
• (c) attempt to gain unauthorised access to the App, its systems or other users’ accounts, or interfere with the security or proper operation of the App;
• (d) copy, modify, reverse engineer, decompile or create derivative works from the App or any underlying software, except to the extent permitted by law;
• (e) use any automated means, scraping or bots to access the App or to circumvent usage limits or token allowances; or
• (f) resell, sublicense or commercially exploit the App, Tokens or Items without our written consent.

10 AI companions and content

10.1 Nature of AI output

The AI companions generate responses automatically. Responses may be inaccurate, incomplete or unsuitable, and may not reflect our views. You are responsible for how you use any output, and you should exercise your own judgement, particularly in relation to your health and wellbeing.

10.2 Your inputs and conversations

You retain ownership of the content you submit to the App, including your messages and conversations (Your Content). You grant us a non-exclusive, worldwide licence to host, store, process and use Your Content as needed to operate, secure, support and improve the App, and to provide the features you use, in accordance with these Terms and our Privacy Policy.

You must not submit content that you are not entitled to share or that infringes the rights of any third party. You are responsible for keeping your own copies of anything important to you.

10.3 AI processing and sub-processors

To provide the AI features, your inputs may be processed by trusted third-party AI inference and tooling providers. We take steps to ensure that such providers are bound by appropriate confidentiality and data protection terms and, where applicable, do not train their models on your inputs. Further detail on how we handle your personal data, including international transfers, is set out in our Privacy Policy.

11 Intellectual property

All intellectual property rights in the App, including its software, AI companions, characters, designs, text, graphics and branding (but excluding Your Content), are owned by or licensed to us. Except for the limited licences granted in these Terms, you acquire no rights in the App or any Items.

“Ulvi” and our logos are our trade marks and you must not use them without our prior written consent.

12 Data protection

We process personal data in accordance with the UK GDPR, the Data Protection Act 2018 and applicable EU data protection law. Our Privacy Policy (https://ulvi.ai/privacy) explains what personal data we collect, how and where we process and store it (including that our core user data is hosted within the EU), the providers we use and your rights. By using the App you confirm you have read our Privacy Policy.

13 Availability and support

13.1 Availability

We aim to keep the App available, but we do not guarantee that it will be uninterrupted or error-free. The App may be unavailable from time to time for maintenance, updates or reasons beyond our control.

13.2 Support and updates

We provide support on a reasonable-efforts basis via hello@ulvi.ai. We may release updates and bug fixes from time to time, and we will use reasonable efforts to address material defects affecting paid features within a reasonable time.

14 Beta version

14.1 Limited features and availability

• (a) If we make the App available to you as a beta, pilot, trial, preview, early access or pre-release version, you acknowledge that the App is still being tested and developed.
• (b) During the beta period:
  • (i) some features may be incomplete, unavailable, limited or subject to change;
  • (ii) the App may contain errors, bugs, interruptions or inaccuracies;
  • (iii) we may modify, suspend or withdraw any part of the App at any time; and
  • (iv) we do not guarantee that any beta feature will be included in the final or commercial version of the App.

14.2 No reliance on beta version

You are responsible for deciding whether the beta version is suitable for your use. To the maximum extent permitted by law, the beta version is provided “as is” and “as available”, without any warranties or guarantees that it will be uninterrupted, error-free, secure or fit for a particular purpose.

14.3 Feedback

• (a) You may choose to provide us with feedback, suggestions, ideas, comments, bug reports or other information about the App or your experience using it (Feedback).
• (b) If you provide Feedback, you grant us a worldwide, perpetual, irrevocable, royalty-free, transferable and sublicensable licence to use, copy, modify, adapt, publish, commercialise and otherwise exploit that Feedback for any purpose, including to improve, develop, market or commercialise the App or any related products or services. You acknowledge that we are not required to use your Feedback or compensate you for it.

14.4 Free trial

• (a) If the App is provided to you as part of a free trial, you may use the App free of charge during the trial period notified to you. Unless we agree otherwise, your access to the App will end at the expiry of the trial period unless you subscribe to a paid plan or we extend the trial.
• (b) We may vary, suspend or cancel a free trial at any time, including if we reasonably suspect misuse of the App, breach of these Terms, or use of the App in a way that creates security, operational or legal risk.

14.5 Data during beta or trial

You are responsible for keeping your own backups of any data you upload to the App. We are not responsible for any loss of data arising from your use of a beta version or free trial, except to the extent we cannot exclude liability under applicable law.

15 Liability

15.1 What we do not exclude

Nothing in these Terms limits or excludes our liability for death or personal injury caused by our negligence, for fraud or fraudulent misrepresentation, or for any other liability that cannot be excluded or limited by law, including your non-excludable rights under the Consumer Rights Act 2015.

15.2 Our liability to you

Subject to the clause above, we are responsible for loss or damage you suffer that is a foreseeable result of our breach of these Terms or our failure to use reasonable skill and care. We are not responsible for any loss or damage that is not foreseeable.

15.3 What we are not liable for

Subject to the clause headed “What we do not exclude”, we are not liable for:

• (a) loss or damage arising from your reliance on AI output beyond ordinary, reasonable use;
• (b) loss caused by your failure to keep your account secure or to follow these Terms; or
• (c) any business losses, as the App is provided for personal and domestic use.

15.4 Cap on liability

Subject to the clause headed “What we do not exclude”, our total liability to you arising out of or in connection with these Terms and your use of the App is limited to the greater of (a) the total Fees you paid to us in the 12 months before the event giving rise to the claim, and (b) GBP 50.

16 Suspension and termination

16.1 Termination by you

You may stop using the App and close your account at any time. Cancellation of any paid subscription is dealt with in clause 3.

16.2 Termination by us

We may suspend or terminate your access to the App, or these Terms, if you materially breach these Terms and (where the breach is capable of remedy) fail to remedy it within 1 days of our notice, or if we are required to do so by law. We may also discontinue the App as a whole by giving you reasonable notice.

16.3 Effect of termination

On termination, your right to use the App, Tokens and Items ends. Where we end these Terms other than for your breach, or we discontinue the App, we will refund any prepaid Fees and the value of any unredeemed Tokens for the period or content you can no longer use. Clauses that by their nature should survive termination will continue to apply.

17 General

17.1 Entire agreement

These Terms, together with our Privacy Policy and any terms presented at the point of purchase, form the entire agreement between you and us in relation to the App.

17.2 Transfer

We may transfer our rights and obligations under these Terms to another organisation, and we will tell you in writing if this happens. We will ensure the transfer does not affect your rights. You may not transfer your rights or obligations without our consent.

17.3 Third parties

These Terms are between you and us. No other person has any right to enforce them under the Contracts (Rights of Third Parties) Act 1999.

17.4 Severance and waiver

If any provision of these Terms is found to be unlawful or unenforceable, the remaining provisions will continue in full force. A delay in enforcing these Terms is not a waiver of our rights.

17.5 Complaints and disputes

If you have a complaint, please contact us first at hello@ulvi.ai and we will try to resolve it with you. If you are an EU consumer, you may also use the European Commission’s Online Dispute Resolution platform.

17.6 Governing law and jurisdiction

These Terms and any dispute arising out of or in connection with them are governed by the laws of England and Wales. You and we agree to the exclusive jurisdiction of the courts of England and Wales, except that if you are a consumer resident elsewhere in the UK or in the EU, you benefit from any mandatory protections of the law of your country of residence and may bring proceedings in your local courts.

18 Definitions

In these Terms, capitalised terms have the meanings given below.

Last updated: 1 Jul 2026 – 17:15